Art and Design: Typefaces in Use

These book covers I have chosen really stood out to me because they were really pushing the limits with the use of type. The first book cover below felt nice to me because of the back and forth movement across the entire cover which works because of the size and weight differences as well. Since we are starting with color it also has given me a couple ideas of how to start noticing a color pallet that is used effectively. These 5 Clarendon book covers also were good examples because you can clearly tell what the title is even if it is not the boldest or largest type on the cover because the designer effectively placed the text in such a way that the readers eye is drawn to it first. I felt that the designer of the book cover "The Kingdom" directly below the first one did a nice job of this by using a lot of negative space at the top and varying the size and weight of his text. It also felt interesting to me because he broke up the title into two sections which really pushes the limits to me and has started to give me ideas of more interesting ways to arrange the type even if it doesn't work it will get me started on thinking more outside the box. Although like I said we haven't really stepped into the realms of color yet, the cover "I Never Loved a Man the Way I Love You" had a couple nice splashed of color which made the title stand out but it was not over powering or hard to look at based on the designers mellow color pallet. These were just a couple I wanted to note on because I really felt like these covers caught my eye and I was really drawn to their interesting layout and use of type in a unique way not just by where they are placed on the cover but also because of the designers use of weight, movement, negative space, color pallet, and even abstractions of the title.

Clarendon Typeface